Macy’s gets a graffiti makeover

September 25, 2009
By Sheryl Blasnik
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Rachel Roy FRONT WINDOW

Rachel Roy has given MACY’S  a downtown edge with her new diffusion collection.  She has designed a line of apparel, handbags, shoes and jewelry geared toward the younger consumer.  At a price point far below that of her newly launched SOHO boutique the brand is now available to the masses and MACY’S HERALD SQUARE has put her designs on display in the Broadway store windows.

Rachel’s line features a swing graffiti dress with matching graffiti leggings.  The ensemble can even be paired with a great pair of graffiti heels.  The line also includes studded clutches and handbags in black and brown.  With prices ranging from $40 to $299 this former Rocawear Intern has brought downtown chic to midtown.  That’s the magic of Macy’s.

Rachel-Roy-3-pix-box

Sheryl Blasnik

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