SONIA RYKIEL POUR H&M LAUNCH FROM PARIS

Posted on | December 2, 2009 | No Comments

H&M, the swedish megastore, has a new line of lingerie.  Now known for their designer collaborations, they have teamed up with French Designer Sonia Rykiel to create a line of lingerie available for purchase on Dec. 5th,  just in time for the holidays.  The new line was launched via a webcast on December 1st from the Grand Palais in Paris and was streamed for all to watch.

“I love Sonia Rykiel, and I love the association with H&M. Sonia Rykiel is like a revolution in fashion. She makes sexy clothes, but ones that are very modern, cool and feminine. She’s super-clever and super-talented and I have big, big admiration for her,” says Jean Paul Gaultier.

To view all the fanfare and the parade of floats click here.

To see the launch sit back and enjoy…

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