H&M, the swedish megastore, has a new line of lingerie. Now known for their designer collaborations, they have teamed up with French Designer Sonia Rykiel to create a line of lingerie available for purchase on Dec. 5th, just in time for the holidays. The new line was launched via a webcast on December 1st from the Grand Palais in Paris and was streamed for all to watch.
“I love Sonia Rykiel, and I love the association with H&M. Sonia Rykiel is like a revolution in fashion. She makes sexy clothes, but ones that are very modern, cool and feminine. She’s super-clever and super-talented and I have big, big admiration for her,” says Jean Paul Gaultier.
To view all the fanfare and the parade of floats click here.
To see the launch sit back and enjoy…
