Sonia Rykiel pour H&M launch from Paris

December 2, 2009
By Sheryl Blasnik

Sonia Rykiel-HM

H&M, the swedish megastore, has a new line of lingerie.  Now known for their designer collaborations, they have teamed up with French Designer Sonia Rykiel to create a line of lingerie available for purchase on Dec. 5th,  just in time for the holidays.  The new line was launched via a webcast on December 1st from the Grand Palais in Paris and was streamed for all to watch.

I love Sonia Rykiel, and I love the association with H&M. Sonia Rykiel is like a revolution in fashion. She makes sexy clothes, but ones that are very modern, cool and feminine. She’s super-clever and super-talented and I have big, big admiration for her,” says Jean Paul Gaultier.

To view all the fanfare and the parade of floats click here.

To see the launch sit back and enjoy…

Sheryl Blasnik

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