Beyoncé set to release a new line of temporary tattoos

September 27, 2010
By Sheryl Blasnik

Beyonce Tattoo

Beyoncé Knowles and her Mother, Tina Knowles teamed up with airbrush makeup brand Temptu to design some custom body tattoos for the Fall 2010 ad campaign for House of Deréon. The dou loved what Temptu designed so much they decided to produce and sell the temporary tattoos.  The designs include fleur, bolts and chains, jewels, and spiders for the moment and will be available on November 1st.

They can be purchased for $16 at Sephora, Temptu.com, and Dereon.com. There will also be a deluxe kit for $34 which includes a signed photo of Beyonce and a chance to win a trip to NY for a photo shoot.  A waiting list has been created to purchase the deluxe kit on Dereon.temptu.com.

Tina Knowles told WWD, “We decided to invite Temptu to help us create custom body art for (our) model… The resulting images were so strong that we realised consumers might want to re-create the tattoos themselves.”

In the Spring of 2010 Chanel came out with a line of bird and pearl tattoos which were sold at Chanel and Bergdorf Goodman’s for $75.

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LET CHANEL TATTOO YOU THIS SPRING

Sheryl Blasnik

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