Marni, an Italian fashion label founded by Consuelo Castiglioni in 1994 will be the next hi-end Fashion Designer to create a limited capsule collection for retailer H&M. The brand is best known for it’s colorful and playful prints. The company is named Marni after Castiglioni’s Sister.
Castiglioni, who has always been the label’s chief designer, is responsible for Marni’s aesthetic of “European-inflected bohemianism”. Other descriptors that have been applied to Marni designs include “quirky,” “feminine,” “off-beat,” and “funky.” Early design features included idiosyncratic prints and vintage-inspired shapes and fabrics; Marni has retained these elements but has become more streamlined. Other Marni hallmarks include juxtapositions of texture; colorblocking; a palette focused on gray, beige, and blue, in which bright colors are interspersed; and unusual shapes, such as bell hemlines, gathering, asymmetry, and large volumes.
The capsule collection will be sold from March 8, 2012 in around 260 stores worldwide and online. It features both clothing and accessories all at H&M’s prices, meaning everyone will have the chance to enter Marni’s world. The Marni collection is the latest designer collaboration for H&M, which has previously collaborated with brands such as Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo, Lanvin, and most recently Versace.
“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements”. Consuelo Castiglioni, Founder and Creative Director.
The women’s collection will offer full pleated skirts, dresses, cropped trousers and jacquard knit, and fabrics range from silk to crisp cotton poplin. The collection also includes jewelry, shoes, bags and scarves to complete the head to toe look with bold prints and vivid colors.
For men expect a masculine silhouette with impeccable tailoring that is the label’s signature look.
Given the fabrics and colors that Marni leans towards a Spring launch should be just perfect.
Photos: Courtesy of H&M