First Look: Diane von Furstenberg designs for Gap Kids

February 19, 2012
By Sheryl Blasnik

Diane von Furstenberg, who has always been known for her signature wrap dresses, is now going to wrap little girls in her signature look.  The Designer and CFDA President is collaborating to design a line of apparel, totes, hats and sandals sized 2-14 for girls and boys and a secondary line for infants.

@DVF for Gap

1. Banded Print Dress 2. Printed Hi-Tops 3. Daisy Dress 4. T-Shirt Dress

The collection is set to launch on March 15th, 2012 through GapKids and babyGap stores in almost 30 countries including United States, Canada, United Kingdom, Italy, France, China, Japan and Australia as well as online in 75 countries.

We’re thrilled to have the opportunity to build on Gap’s successful past collaborations and develop this collection with Diane, a true American fashion icon and inspiration to women around the world,” said Art Peck, President of Gap brand, North America. “I’m also looking forward to offering our customers an exciting collection that applies her signature approach to print, optimistic color and femininity, mixed with our expertise in great quality premium children’s clothing at accessible prices.”

Diane von Furstenberg comments, “As a proud mother and grandmother I am so excited to create a capsule collection for children with the superstar retailer, Gap.”

The price point for the capsule collection will be between $23.00 to around $80.00.

Will we see Mom and her baby in matching outfits?  To shop visit DVF for Gap.com

Sheryl Blasnik

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