Fashion Icon and editor-at-large of Vogue Japan Anna Dello Russo has been tapped by swedish mega retailer H&M to be the next big name to design and create a line of accessories. An idol of the blogosphere whose flamboyant outfits are endlessly documented by style photographers and broadcasted globally through the web, Anna Dello Russo proved her unique sense of style creating a special collection of accessories for H&M. Unabashedly glamorous, precious and playful, the range is an expression of Dello Russo’s taste for ornamentation. The line will launch on October 4, 2012, in around 140 H&M stores worldwide and online. The collection will feature jewelry, sunglasses, shoes, bags and a trolley allowing H&M customers uniqueness at an affordable price.
“I am excited by this collaboration: this is the first time H&M involves a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find. As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day”, says Anna Dello Russo.
Famously described by photographer Helmut Newton as a “fashion maniac”, Anna Dello Russo is one of contemporary fashion’s driving forces. An unparalleled eye, she has shaped the way we see fashion today through her groundbreaking work at Vogue Italia, where she served as a Fashion Editor for over twelve years working with photographers such as Helmut Newton, Michel Comte, Walter Chin, and later as the Editor in Chief of L’Uomo Vogue. Currently holding the role of Fashion Director at Large and creative consultant at Vogue Japan, Dello Russo is a darling of the fashion bloggers, whom she likes to please with extravagant get-ups, and countless changes of outfits, during the world’s fashion weeks.
Margareta van den Bosch, Creative Advisor at H&M said in a press release “It’s been extremely exciting to involve Anna Dello Russo in this project, something completely different from what we have done before. Anna has a fantastic eye and a strong taste, apart from being a veritable fashion icon. She produced an extravagant range of accessories that will get H&M customers and everyone in love with fashion excited. The collection is a celebration of excess, fantasy and decoration”
If you ever wondered what it would be like to stare into the closet of a Vogue editor and fashion icon then you MUST watch the video below.
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Photos: Courtesy of H&M