H&M has confirmed the next designer collaboration will be with French Designer Maison Martin Margiela.
A cult label adored by fashion insiders, the French house Maison Martin Margiela has long influenced the mainstream with its radical ideas and experiments with clothing. The collaboration will immerse H&M in the playful world of Maison Martin Margiela, giving fashion lovers around the world the chance to wear pieces from this mysterious brand. The collection for both women and men will be available from November 15 in around 230 H&M stores worldwide, as well as online.
“We are very happy to present Maison Martin Margiela pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all.” Maison Martin Margiela.
Maison Martin Margiela is the latest house to collaborate with H&M on an exclusive designer collaboration, following the likes of Versace, Lanvin, Karl Lagerfeld, Stella McCartney, Comme des Garçons and, most recently, Marni. Maison Martin Margiela’s collaboration with H&M will be fully in the spirit of the Maison, creating a unique fashion experience when the collection reaches stores worldwide this November.
If you follow social media updates can be found at @HM and @HMUSA as well as the designer’s twitter page @MMM_Official. A hashtag has already been created to watch for any news (#margielawithhm) so save this search.
While you wait Maison Martin Margiela has put together a teaser video for your enjoyment:
Photos/Video courtesy of H&M