H&M has announced its autumn collaboration with Parisian designer Isabel Marant. With effortless style, Isabel Marant has created a widely influential and successful take on Parisian chic. She mixes urban attitude, boho elegance, and a rock ‘n’ roll spirit to deliver genuine French allure. For H&M, Isabel Marant will create a wardrobe of must-have pieces inspired by her signature style. The collection will be available and online in 250 stores worldwide on November 14th, 2013, and will feature clothing and accessories for women and teenagers, as well as Isabel Marant’s first-ever collection for men.
“I am flattered by this collaboration. H&M works with the best designers, and this invitation is an exciting honor. I aim at creating something real – something women want to wear in their everyday lives – with a certain carefree style. I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality,” says Isabel Marant.
WWD has said that the men’s line would comprise about 20 clothing items and five accessories, while the range for girls and boys ages 10 to 18 would include about 30 items of clothing and 10 accessories.
“We are excited to have Isabel Marant as a guest designer at H&M. The way she mixes different elements in her collections, creating a style that is effortless and urban, makes her very contemporary. She has a fantastic eye for ethnic detail and the rare ability to create something that people really want to wear. We are sure H&M customers will be excited about this collection” says Margareta van den Bosch, Creative Advisor at H&M.
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Born and raised in Paris, Isabel Marant started customizing her own clothes while still in high school, and is a graduate of the famed Studio Berçot. She worked her way up in the fashion world by starting a line of jewelry; she then added knitwear, and then launched her own collection in 1994. Today, Isabel Marant runs a fashion powerhouse with a chain of boutiques worldwide. Her Parisian chic style – a mix of bohemian tones and masculine tailoring – grows in popularity season after season.
This might just be the most sought after collection so far at H&M. As the look book becomes available photos will be posted. Let’s hope that H&M will launch their e-commerce site in the US before this collaboration. Check back for updates as they unfold. Until then enjoy the video.
Photos: Style.com Fall 2013