Banana Republic and L’Wren Scott are pleased to announce the Banana Republic L’Wren Scott Collection – a limited-edition capsule was designed to inspire glamorous holiday parties out on the town or at home. Combining a shared design approach for high-quality, feminine designs, the collaboration was a natural match for both brands. The collection marks the first time L’Wren Scott has partnered with a global fashion retailer. The capsule launches at select Banana Republic retail locations worldwide and online December 5, 2013.
L’Wren Scott embodies a philosophy of timeless style and modern classics that can be worn from day to night. Scott’s signature sexy silhouettes and intricate construction have drawn a fan base of some of the most influential tastemakers in the world.
“L’Wren really understands what a woman loves and wants to wear. Her knack for bringing imaginative versatility and femininity to classic design is something that immediately brought us together as creatives,” says Banana Republic Creative Director and Executive Vice President of Design, Simon Kneen. “We share an appreciation for genuine luxury, beautiful fabrics and unexpected details. The designs created for this collection bring a modern approach to pieces you will love forever.”
The more than 50-piece collection includes apparel and accessories for women, ranging from sequin party dresses and bejewelled cardigans, to feminine, tailored jeans, lace dresses and pencil skirts. Tasteful accents of silk and faux fur complement her look, while an unexpected sparkly chain can be removed from her clutch to double as a statement necklace or bracelet.
Three original prints, created exclusively for the collection, are featured prominently throughout the capsule. A dramatic lip print in bold hues of Lipstick Red and Ultra Violet plays across skirts, blouses, handbags, scarves and pajama sets. A print of romantic peonies – inspired by Scott and Kneen’s mutual love of lush flowers and gardening – reveals itself on blouses, scarves and jeans in varied shades of bold red and pink. The third – a candy stripe of black, Ultra Violet, Poster Red and Lipstick Red – can be seen on blouses, pajama sets, and accessories including a beret, socks, and a cashmere blanket fun for holiday gifting.
“A partnership of this scale was a first for me, and I was very excited to find a true partner in Simon,” says L’Wren Scott, founder and designer of her namesake label. “Through this collection, we were able to bring our shared vision to life and the end result is a capsule we’re both so proud to call our own. It beautifully combines the ultra-feminine with wearable polish and will bring a sexy confidence to our consumers.”
The Banana Republic L’Wren Scott Collection will be featured in Banana Republic’s December advertising campaign, which will appear in select print, online, direct mail and in-store. Join the conversation on Twitter with @BananaRepublic @lwrenscott #BRLWren.
Sketches: Courtesy of Banana Republic