H&M finally launches E-Commerce shopping in the U.S.

August 1, 2013

By Sheryl Blasnik

The Swedish are coming!! The Swedish are coming!!! Mega-Retailer H&M has finally launched online shopping in the U.S. and we are dancing in the hallways today.

H&M’s Shop Online offers the same collections online as in-store giving customers access to a wide range of clothing and accessories including ladies, men’s, teens, plus-size and a full children’s line. There will also be additional sizes and exclusive “online-only” items available all year-round.

H&M’s Shop Online launch also debuts H&M Home, available exclusively online. The much anticipated Home collection brings H&M’s sense of fashion and fun to interiors with a seasonal selection of products for every room in your home. Towels, bed linens, curtains and other home textiles and accessories in trendy colors and prints are available for purchase online. With the arrival of H&M Home in the U.S., customers will now have access to fashionable home decor at the best price.

“We are thrilled to launch online shopping in the U.S.,” says Daniel Kulle, U.S. President for H&M. “This significant milestone fully rounds out H&M’s multichannel offering. Along with close to 300 stores, our U.S. customers will now have twenty four hour access to the best of our fashion and home collections via their computers, smartphones and tablets anywhere in the U.S.”

To further highlight the arrival of e-commerce, H&M U.S. will offer exclusive online pre-shopping of its Paris Show Collection. Presented first on the runway during Paris Fashion Week, this collection will debut globally in approximately 200 stores and online September 5th. However, U.S. customers will have the opportunity to be the first in the world to shop the collection by visiting hm.com on August 22nd.

In celebration of Shop Online, H&M will open a pop-up shop on August 22nd in the heart of New York City’s Meatpacking District to give customers a glimpse into the world of H&M e-commerce. The pop-up shop will feature the Paris Show Collection, a Try-On-Lab, and a virtual check-out system where customers can make purchases via ipads.

To add a little public relations twist H&M is hosting a contest on Instagram called 50 States of Fashion. Simply upload a picture of yourself to Instagram with your state’s hashtag for a chance to win a trip to NYC and other great prizes!

Online shopping at hm.com completes the H&M experience. Customers can see the latest collections, find inspiration from “H&M Life,” sign up for the Friends and Family newsletters for exclusive previews and offers, and interact with both H&M and fellow customers on social media. Everything consumers love about H&M will now be accessible with the click of a button from anywhere in the U.S.

For a limited time H&M is also offering free shipping on all orders if you sign up for their newsletters and online deals. The code expires on Aug 15 so sign up today and shop away from the comfort of your couch.