On Thursday, Sept 5 I attended the Supima Design Competition held at NY Fashion Week. This is a multi-designer show which means there is quite a bit of diversity in the looks that come down the runway as each individual designer has created their own capsule collection.
The annual Supima Design Competition was created to give runway exposure to emerging talent. For this year’s competition Supima Cotton partnered with America’s leading design schools: The Fashion Institute of Technology, Kent State University, The Rhode Island School of Design and The Savannah College of Art and Design. Each school was responsible to nominate two of it’s graduating seniors as finalists to participate in the Supima Design Competition.
In May of 2013, Each of the eight designers who showed capsule collections at The Studio located at Lincoln Center was assigned to a faculty mentor, provided fabric from Supima’s own brand partners and asked to design to a collection of women’s evening wear.
The competition required each designer to rethink familiar fabric conventions: the woven fabric customarily used as high-end shirting; the fine jersey that goes into luxury tops and lingerie; and the sturdy denims, corduroys, and twills that make up premium jeans and sportswear.
The seniors who were lucky enough to be provided with this opportunity of a lifetime for global exposure included Morgan Selin and Hannah Soukup from the Rhode Island School of Design; Bradley Mounce and Carly Rosenbrook from the Fashion Institute of Technology; Sylvia Bukowski and Will Riddle from Kent State University and Rachel Buske and Michelle Leal from Savannah College of Art and Design.
The competition was then judged in a similar manner to the popular TV show Project Runway with Rachel Zoe as the Host. The panel of judges included designer Douglas Hannant, Emmy® Award Winning costume designer Janie Bryant, Fern Mallis, Buxton Midyette (Vice President of Marketing in the New York office for Supima), Rachel Roy, Jessica Stam, Shiona Turini and Alexandra Wilkis Wilson who is the Founder and Chief Merchandising Officer of Gilt Groupe.
At the end of the show Fashion Authority Rachel Zoe announced that Morgan Selin was the winner of the Design Competition and she received a $10,000 cash award to launch her own line.
A video of the complete show can be viewed on You Tube.