For Fall 2014 Designers Heidi Middleton and Sarah-Jane Clarke of the Australian label Sass & Bide presented a runway collection they called NOVATEUR, a spirited voyage that takes you back in time where free thinking, curiosity & independent thought are celebrated.
Enter a realm where science & the love of nature resonates & biology of the strange abounds. Novateur is an ode to the beautiful & curious mind of Ernst Haeckel; a 20th century biologist & artist who challenged the conventions of his time & whose spirit is evident in the collection.
Haeckel’s whimsical interpretations of nature echoed throughout the cocoon shapes, long lines & sharp modern volumes. These created a structured silhouette, contrasted with the softness & fluidity of layers.
Botanical themed embroidered pieces met with fixed and oversized patterns seen through plaid, checks and stripes. Embellishment took on a new form where experimental techniques were explored that are purposeful & redefined to create a modern collection.
Hand embellishment interlocked with wooden, enamel & ivory plated beads while oval link chains as seen on the belts highlight textural elements. Hues of french navy, antique gold, nougat & chartreuse celebrated the freedom and independence of the collection.
Enter the world of Novateur – an exploration of spirit and beauty, where universal forces reign supreme.
The Australian dou recently opened their first Sass & Bide boutique in the trendy SOHO district in NYC. When Heidi was asked about her presence in the states she commented “We are feeling the love more than ever now in the US. . . We feel globally New York allows us to connect with the most relevant customers, buyers, media and bloggers“.
In the front row sat three style bloggers who are a part of the international fashion scene; BryanBoy, Coco Rocha and Aimee Song.
To view the entire runway show visit sassandbide.com