Mercedes-Benz Fashion Week FALL 2011 schedule announced

January 11, 2011
By Sheryl Blasnik

IMG Fashion has released the preliminary schedule for Mercedes-Benz FALL 2011 Fashion Week. NY Fashion Week will run from Thursday, February 10th through Thursday, February 17th. This will be the second season that the shows will take place at Lincoln Center’s Damrosch Park.

As last season Lincoln Center will offer three runway venues; The Theatre, Stage and Studio, as well as a fourth presentation space called the Box for designer presentations, industry forums, press conferences and other activities.

“We are proud to welcome so many established and emerging designers to present their Fall collections this season,” said Peter Levy, Senior Vice President and Managing Director of IMG Fashion. “The goal of Mercedes-Benz Fashion Week is to facilitate an opportunity for designers and brands to successfully showcase their talent at an event that will further support the growth of their businesses.”


February 9, 2011

7:00 PM The Heart Truth’s Red Dress Collection, Theatre

February 10, 2011

9:00 AM Nicholas K, Studio

9:30-10:30 AM Porter Grey, Box*

10:00 AM BCBGMAXAZRIA, Theatre

11:00 AM Richard Chai, Stage

1:00 PM Duckie Brown, Studio

3:00 PM Luca Luca, Stage

3:30-4:30 PM Mara Hoffman, Box*

4:00 PM Tadashi Shoji, Studio

6:00 PM Eva Minge, TBC

7:00 PM Christian Siriano, Stage

8:30-9:30 PM W Hotels Global Glam, Box*

9:00 PM Irina Shabayeva, Studio

February 11, 2011

9:00 AM Ruffian, Studio

9:30-10:30 AM Tess Giberson, Box*

11:00 AM Perry Ellis, Stage

12:00 PM Farah Angsana, Studio

1:30-2:30 PM Buckler, Box*

2:00 PM Rebecca Taylor, Stage

5:30-6:30 PM Tommy Hilfiger Men’s, TBC

6:30-7:30 PM Tommy Hilfiger Men’s, TBC

6:00 PM Nicole Miller, Studio

6:30-7:30 PM Joy Cioci, Box*

7:00 PM Cynthia Rowley, Stage

8:00 PM Academy of Art University, Theatre

9:00 PM Venexiana, Studio

February 12, 2011

10:30-11:30 AM Binetti, Box*

11:00 AM Jill Stuart, Stage

12:00 PM Prabal Gurung, Studio

2:00 PM ADAM, Stage

2:30-3:30 PM MANDY COON, Box*

3:00 PM Vivienne Tam, Theatre

4:00 PM Mik Cire, Studio

6:00 PM Charlotte Ronson, Stage

7:00 PM G-Star RAW, Theatre

9:00 PM Toni Francesc, Studio

February 13, 2011

10:00 AM Derek Lam, Stage

10:30-11:30 AM Timo Weiland, Box*

11:00 AM Lela Rose, Studio

1:00 PM DKNY, 547 W 26th Street

2:00 PM Calvin Klein Collection Men’s, 205 W 39th Street

2:15 PM Tory Burch , Studio

2:30-3:30 PM Yoana Baraschi, Box*

3:00 PM Max Azria, Stage

4:00 PM Diane von Furstenberg, Theatre


5:00 PM Y-3, 82 Mercer Street

6:00 PM Carmen Marc Valvo, 4 Times Square

7:00 PM Custo Barcelona, Stage

7:30-8:30 PM Behnaz Sarafpour, Box*

8:00 PM Tommy Hilfiger, Theatre

9:00 PM Zang Toi, Studio

February 14, 2011

9:00 AM Jenny Packham, Studio

9:30- 10:30 AM Callula Lillibelle, Box*

10:00 AM Carolina Herrera, Theatre

11:00 AM Carlos Miele, Stage

1:00 PM Tracy Reese, Studio

2:00 PM Donna Karan New York, 547 W 26th Street

3:00 PM Monique Lhuillier, Stage

5:00 PM pamella roland, Studio

6:00 PM Betsey Johnson, Theatre

6:00 PM Chado Ralph Rucci, TBC

7:00 PM Mackage, Stage

February 15, 2011

9:00 AM Rebecca Minkoff, Studio

9:30-10:30 AM Trias, Box*

10:00 AM Badgley Mischka, Theatre

11:00 AM Vera Wang, Stage

1:00 PM Jen Kao, Studio

1:00 PM Diesel Black Gold, TBC

1:30-3:30 PM Bibhu Mohapatra, Box*

2:00 PM Hervé Léger by Max Azria, Theatre

3:00 PM Dennis Basso, Stage

6:00 PM J. Mendel, Studio

7:00 PM Tibi, Stage

7:30-8:30 PM Frank Tell, Box*

8:00 PM Narciso Rodriguez, Theatre

February 16, 2011

9:00 AM Yigal Azrouël, Studio

9:30-10:30 AM Domenico Vacca, Box*

10:00 AM Michael Kors, Theatre

11:00 AM Nanette Lepore, Stage

1:00 PM Herchcovitch;Alexandre, Studio

1:30-2:30 PM Adrienne Vittadini, Box*

3:00 PM Milly by Michelle Smith, Stage

4:00 PM Helen Yarmak, 730 Fifth Avenue, 23rd Floor


6:00 PM Anna Sui, Theatre

6:30-7:30 PM Odd Molly, Box*

7:00 PM Elie Tahari, Stage

February 17, 2011

9:00 AM General Idea, Studio

10:00 AM Ralph Lauren, 275 Hudson Street

11:00 AM Ralph Lauren, 275 Hudson Street

1:00 PM Ports 1961, Theatre

2:00 PM Calvin Klein Collection Women’s, 205 W 39th St, Ground Floor

3:00 PM Calvin Klein Collection Women’s, 205 W 39th St, Ground Floor

6:00 PM Elene Cassis, Studio

7:00 PM Naeem Khan, Stage

7:30-8:30 PM LUBLU Kira Plastinina, Box*

8:00 PM L.A.M.B., Theatre

9:00 PM IVANAhelsinki, Studio

*Designer Presentation

Sponsors include DHL, American Express®, Maybelline New York, TRESemmé, Starbucks Frappuccino® Coffee Drink, W Hotels Worldwide, AOL Inc., Kim Crawford Wines, ideeli, FIJI Water, and The Heart Truth® Campaign as well as the following media outlets: The New York Times, Women’s Wear Daily and Getty Images.

To print the schedule as a pdf file click here

Sheryl Blasnik


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