Watch the NYC IFB Conference livestream here on September 7th, 2011

September 6, 2011
By Sheryl Blasnik

IFB Conference Fall 2011

On Wednesday, September 7th, 2011 I will be attending the Independent Fashion Bloggers Conference (#IFBcon) taking place at Milk Studios in NYC.  I will be provided the opportunity to learn from a panel of top bloggers and industry insiders how to promote myself and my blog, Fashion Development Group.

The day is broken up into 4 panels which last for 1.5 hours each.  During breaks you are free to mingle and ask questions.

The conference schedule is as follows:


Bloggers Tool Kit

Brought to you by 9-10:30 am

Learn how to promote yourself through social media and find out which metrics work best for bloggers. Are Twitter and Facebook really all that effective? Find out here.

Moderator: Christen Rochon, Divas & Dorks • Panelists: Leandra Medine, Man Repeller • Vahni Georgulakos, Grit and Glamour • Sammy Davis, Sammy Davis Vintage • Erica Chan Coffman and Lauren Kolodny, Honestly WTF, Alisa Gould Simon of


Is the Social Media Industry Broken?

11:00-12:30 pm

We all know expertise and time doesn’t come free in other industries, why is social media different? Social media was born out of the ‘free model’– we start blogging for free, use Twitter and Facebook for free…so where do we go from here?  This panel will discuss the role bloggers play in the digital landscape and what the future holds for this rapidly-changing form of media.

Moderator: Tony Wang, post.fashionism • Panelists: Carol Han, Milk and Mode • John Jannuzzi, Textbook • Mark Beeching, Digitas • Yuli Ziv, Style Coalition, Bryce Grober, The Luxury Spot, Meghan Donovan, Wit & Whimsy


Balancing Act: Business & Blogging

1:30-3:00 pm

Need tips on how to create an amazing career through blogging without losing your soul? It’s a balancing act! We’ll discuss how bloggers keep their cred and build their business, as well as delve into the subject of ethical blogging practices.

Moderator: Grechen Cohen, Grechen’s Closet • Panelist: Coco Rocha, Oh So Coco • Annie Tomlin, BellaSugar • Aimee Song, Song of Style • Natalie Suarez, Natalie off Duty • Kristina Medhus, Pretty Shiny Sparkly • Ari Goldberg, StyleCaster

Evolution of Fashion Media

3:30-5:00 pm

Gone are the days when fashion media was all about glossy magazines and red carpet photos. As mainstream media moves online, how do blogs differentiate themselves from fashion sites? This panel–an IFB Conference first–will touch on this and more.

Moderated by: Ann Colville Somma, HolierthanNow • Panelist: Mr. Mickey, PaperMag • Mary HK Choi, MTV Style • Claire Sulmers, Fashion Bomb Daily • Ari Seth Cohen,Advanced Style • Joyce Chang, People Style Watch •  Christian Remrod,  Fashion Networks

Key Note Speaker:

6:00-7:00 pm
Joe Zee, Creative Director of ELLE Magazine
Interviewed by Tina Craig, BagSnob


If you are not in the NYC area or did not get to register you can still attend .  I will be livestreaming the conference starting at 9am on September 7th.

(Watch live streaming video from ifbconference at if the video does not work properly)

Grab a front row seat at your computer and enjoy!!  Be sure to let us know what you thought in the Comments box below.

Be sure to follow me on Twitter as I share my favorite moments with you.

Sheryl Blasnik



Website: Independent Fashion Bloggers








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