Versace for H&M: Where and how to shop the collaboration

November 16, 2011
By Sheryl Blasnik

Versace for H&M

In advance of the sale of the Versace collaboration at 300 H&M stores in the US on November 19th some ground rules have been announced by the mega Swedish retailer H&M.  In order to avoid the chaos that has ensued with previous collaborations H&M is hoping to make this event a more pleasant shopping experience for those who are brave enough to try to score some of their coveted pieces from the capsule collection.  The collection will include womenswear, menswear and products for the home.

Versace for H&M

Versace designs collection for H&M – Photo preview

Once again H&M will be distributing wristbands to those on the line.  Wristbands will be distributed on a “first come, first served” basis.

Here is a list of rules which can be found posted on the H&M website:

The first 280 in line will receive one of 14 different colored bracelets, 20 people for each bracelet color. On the bracelet you will be given a specific time for shopping in our designated area. The bracelets are only needed for our women’s collection. Customers buying the men’s collection will not require a bracelet. When your time slot arrives, you will enter the designated area to shop for 15 minutes. Our goal is to create a better shopping experience for all of our customers.

If you are not one of the first 280 in line, you will of course have the opportunity to shop from the men’s collection or within H&M. When the 14 groups have finished their shopping we will open up the women’s collection to all of our customers.

To make sure as many customers as possible are able to buy from the Versace for H&M collection, we have a shopping limit. Every customer can buy from the entire collection, but with a limit of purchasing a maximum of two pieces per product, ie not more than two sizes (shoes/garments) or pieces (accessories) per product per customer. The shopping limit covers the entire Versace for H&M collection. Your place in line does not guarantee any items from the Versace for H&M collection.

The stores in the US we are told will open at 8am in the morning but I would suggest a 3 or 4am arrival time if you anticipate receiving a wristband.

To preview the entire collection with pricing visit H&M online.

Versace for H&M


Here are the stores in the NYC area which will carry the Versace for H&M collection


34th Street – Herald Square

5th Ave at 18th St

5th Ave at 51st St

7th Ave at 34th Street

Lexington Ave at 59th St

Lexington Ave at 86th St



Roosevelt Field Mall


Garden State Plaza


Walnut Street

For the complete list by State click here

Photos courtesy of H&M

If you decide to brave the elements and score some of the very best of the Versace for H&M collection please let us know by commenting below.

Sheryl Blasnik


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