Kohl’s to launch American Idol collection: First look

March 24, 2012
By Sheryl Blasnik

Kohl's American Idol collection

Are you a die hard American Idol fan who keeps your finger on the redial key every Wednesday night voting for your favorite contestant to be safe?  In it’s 11th season now American Idol recently received an incredible 10 Primetime Emmy® Award nominations, more than any other reality program on television and the most nominations in the show’s history.

To win American Idol the three judges, Randy Jackson, Jennifer Lopez and Steven Tyler stress that a contestant must have the “total package”… vocals, personality and look like a star.

Kohl’s Department stores has announced plans to launch an exclusive American Idol apparel collection. Bringing together fashion, music and entertainment, the newly created American Idol fashion brand — Authentic Icon (AI – The same initials as American Idol) — will be available exclusively at Kohl’s and Kohls.com beginning April 2012.

Kohl's American Idol collection

This launch brings together a national retailer and award-winning television show to create a new collection for customers,” said Kevin Mansell, Kohl’s chairman, president and chief executive officer. “We are excited to collaborate with American Idol, a leading entertainment platform in pop culture, and are confident this partnership makes Kohl’s an immediate consumer destination this spring.”

Prominently positioned in the junior’s and young men’s departments, the AI spring collection will be available in Kohl’s stores through June to coincide with American Idol’s 11th season.

For over a decade American Idol has seamlessly woven fashion and music together to transform lives and create music icons,” said David Luner, EVP of Consumer Products and Interactive for FremantleMedia Enterprises. “It was a natural extension to partner on a line of American Idol inspired apparel that captures the essence of our rich music, style and performance heritage.”

The collection is a mix of junior separates with a grunge rock and roll vibe in Americana colors.  Expect to see printed tees, striped denim pants, vests, blazers and denim jackets.

Photos: Kohl’s

Sheryl Blasnik


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