Kohl’s announces collaboration with Designer Derek Lam for DesigNation

September 25, 2012
By Sheryl Blasnik

Kohl’s announces collaboration with Designer Derek Lam for DesigNation

Kohl’s Department Stores has announced a partnership with Derek Lam, who will be the second designer for the retailer’s DesigNation limited-edition collection. As part of the Kohl’s DesigNation concept featuring premier designer fashions based on international inspiration, the Derek Lam collection will draw creative influence from his trip to Rio de Janeiro, Brazil. The collection features misses’ apparel and swimwear and will be available exclusively at Kohl’s and Kohls.com beginning in April 2013. Kohl’s will launch multiple DesigNation collections throughout the year. Each collection will feature a different designer, marrying his or her aesthetic with influence from various international destinations.

Our customers expect incredible merchandise at an exceptional value and we are confident that the newest DesigNation collection from Derek Lam will exceed our shoppers’ expectations,” said Kevin Mansell, Kohl’s chairman, president and chief executive officer. “On the heels of announcing our first DesigNation collection that will launch November 7 with Narciso Rodriguez, and now with Derek Lam for a spring collection, we are pleased to continue to provide our customers with access to quality designer fashions at a great value.”

Lam’s DesigNation collection for Kohl’s will feature misses’ apparel and swimwear, including dresses, skirts, pants, capris, shorts, tank tops, shirts and outerwear. Retail prices for the collection will range from $36 to $98. The collection will be available from April through May 2013.

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Narciso Rodriguez to design a collection for Kohl’s DesigNation

Sheryl Blasnik

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