JC Penney launches a new collection: Pearl by Georgina Chapman of Marchesa

February 22, 2013
By Sheryl Blasnik

Pearl by Georgina Chapman of Marchesa

You have seen her couture designs walk the red carpet at every high fashion event including the Golden Globe Awards, The SAG Awards, The People’s Choice Awards and of course the Oscars.

Now the highly coveted red carpet designer Georgina Chapman is bringing her design sensibility to JC Penney with the launch of Pearl by Georgina Chapman of Marchesa. The new collection, named after her daughter, captures the glamorous and elegant style of the designer and co-founder of Marchesa. Created for holiday parties, black-tie events, summer soirees and prom, the collection of gowns, cocktail dresses and cocktail pant and short sets feature sumptuous fabrics and surprising details offered at affordable prices ranging from $50 to $250. Pearl is now available online at jcp.com and will be available in more than 500 stores on March 1, and the collection will be presented with stunning fixturing, including an elegant statement chandelier.

Chapman said “I have really enjoyed this challenge. It’s amazing what Penney’s can achieve at a price point. There’s corsetry involved, beautiful laces, beautiful prints.”

We want to become famous for irresistible style at incredible value every day,” said Ron Johnson, chief executive officer of jcpenney. “By introducing these exciting brands at truly affordable prices, we are making it easier for customers to look and live better every day.”

Watch the lovely Georgina Chapman discuss the design process for her new collaboration by visiting You Tube.

Are you ready for your budget friendly red carpet moment?  Start shopping now online and remember that JCP offers free shipping with no minimum purchase to any of their retail locations or to your home or office with any $75.00+ purchase.

Photo: JCP

Sheryl Blasnik

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One Response to JC Penney launches a new collection: Pearl by Georgina Chapman of Marchesa

  1. Rachelross on February 26, 2013 at 1:16 PM

    Love this line! ….and LOVE the Harmony Song By Ragnar Rosinkranz for the the new Pearl commercial!!!!

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