Meet the star of The Carrie Diaries AnnaSophia Robb on March 2 in NYC

March 1, 2013
By Sheryl Blasnik

HM AnnaSophia Robb NYC

Are you a huge fan of the new hit series The Carrie Diaries? H&M, Hennes & Mauritz, will partner with Seventeen and actress AnnaSophia Robb from the CW’s new hit show, The Carrie Diaries, to host an in-store denim event on Saturday, March 2nd to celebrate the launch of H&M’s newest campaign “Denim Days.” Guests will enjoy 25% OFF denim purchases, Americana-themed sweet treats, and a mix of great tunes while they customize their denim with the help of Seventeen’s style experts! In addition, style-savvy AnnaSophia Robb will advise on her favorite denim fashions.

The new “Denim Days” campaign features all of your favorite fits and styles. You’ll find the denim classics—low-rise, slim fit, and boot cut—plus new designs with an edge, like light and dark washes, boyfriend, and distressed. With styles available for men, women, teens, and kids, H&M denim is the perfect staple for every wardrobe. To celebrate the launch, the Swedish retailer will host an interactive event where guests can shop the latest trends and make a personal, wearable statement by customizing their own denim.

This event will take place the H&M flagship store located at 640 Fifth Avenue from 1pm to 4pm on Saturday, March 2.

H&M denim is available at 269 H&M locations throughout the United States.

Visit for more information on H&M denim and store locations.

Sheryl Blasnik


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