One Direction wants to make you beautiful

August 10, 2014
By Sheryl Blasnik

One Direction UAN Cosmetics Tin

Calling all One Direction superfans!! Breaking news on the boy band front. One Direction is just about to launch an entire line of cosmetics and here is your first look.

The irreverent attitude and colorful style of a new generation takes on a glamorous form in Makeup by One Direction. The world’s biggest pop band debuts a limited-edition cosmetics collection by Markwins International, launching this month at Macy’s and select other major retailers worldwide.

Much like the One Direction band members themselves, this prestige makeup line is fun, bold and a tad mischievous, featuring vivid shades, premium formulas and chic, collectible packaging and components you will love.

Heads will turn in the crowd when you wear Liquilights Glow Gloss, which sparkles brilliantly though the day and illuminates under UV black light after dark. Gloss can be worn alone for a sheer, glittery pop of colour, or paired with One Direction creme lipstick for a bold look.

Four velvety, pigment-rich eyeshadows and a golf glitter creme shadow- housed in a travel-ready compact – deliver maximum color payoff, stay put and don’t crease, so you’ll look flawless from day to night. Chubby pencils will glide on smoothly, and can be worn as liner, shadow, or body crayon. Little Black Dress mascara, a carbon black volumizing formula, adds definition to any look.

Nail varnishes in fashion-forward shades, including molten metallics and golden glitter flakes, are formulated for a quick drying and long wear. Give your nails the glam rock treatment with #Makeupby1D’s nail varnishes in chic, rock ‘n’ roll inspired shades.

Bonus One Direction stencils let you adorn your body, your stuff and your friends with doodles, while the line’s ultra-cool brick motif makes a statement of its own.

The Looks Collection” comprises three keepsake tins inspired by One Direction’s globe-conquering albums, “Up All Night, “Take Me Home” and the latest chart topper, ‘Midnight Memories.” Each tin comes complete with everything you need to show off your personality. Are you a rock n’ roll girl, a fun party girl or the girl next door? Whatever your answer One Direction has the right collection for you and illustrations right on the case to help show you just how to get your perfect look. All your beauty essentials are housed in a LIMITED EDITION collectable keepsake tin with removable sleeve, complete with ONE DIRECTION doodle stencils to decorate your keepsake tin and make it uniquely your own!

This line of makeup and cosmetic products is made to celebrate youth, style, and the uninhibited lifestyle of a new generation. Celebrating life with bold shades, unique formulas and infused with limited edition collectable packaging. Offered at prices that every girl and woman can afford. These products are a must have addition to any girl’s vanity or makeup bag.

One Direction Up All Night

I was provided with the “UP ALL NIGHT” cosmetics tin which contains a spot on color palette for any girl who loves to party. The sleeve on the tin is an immediate eye-catching design and makes you want to look inside with wide-eyed curiosity. If you love super cute colors and more of a fun, flirty side to your girly beauty look then Up All Night is your go-to. It’s packed with bubblegum pinks, summery shades of blue and flattering shimmers. OH SO PRETTY.

Upon opening the keepsake tin you will find:

  • Taken’ Liquilights glow gloss: Turn heads on the dance floor with #Makeupby1D LiquiLights Glow Gloss – a UV-reactive formula that delivers intense shimmer during the day, and glows brilliantly under UV light after dark.
  • Eyeshadow palette containing:  More Than This – Soft blushing pink 
Gotta Be You – Silvered taupe shimmer 
Save You Tonight – Shimmering turquoise blue 
Another World – Royal blue shimmer
 Up All Night – Sapphire glitter creme
  • ‘I Should Have Kissed You’ – Bubblegum pink creme lipstick
  • ‘Little Black Dress’ – Dress your lashes in jet-black, volumizing color with Little Black Dress – a mascara as versatile as your favorite LBD!
  • ‘Na Na Na’ – Aqua blue metallic chrome nail polish
  • ‘Stand Up’ – Dark denim eye and body crayon
  • Includes a five piece decorator stencil set. Go wild and decorate yourself, your friends and your stuff. Flaunt your directioner style with awesome 1D body art! Each The Looks collection includes a body crayon and stencil set for creating signature One Direction doodles.

You can get your hands on all three tins in The Looks Collection starting August 25 at your local Macy’s stores. Below is a schedule containing all the release dates in the United States.


Macy’s – August 25th

Stage Stores – August 25th

Dillards – August 25th

Beauty Brands – August 25th

Lord and Taylor – August 25th

*International release dates TBD. We’ll keep you posted!

Learn more about all three limited-edition tins of One Direction’s new line of make-up by liking their Facebook Page. Follow along on social media using hashtags #makeupby1D, #thelookscollection, #markwins.

So who are you? The Rock and Roll Girl, The Girl Next Door or the Fun Party Girl? Which tin best fits you and your style?

Much thanks to BrandBacker and Markwins Beauty for this opportunity.

Photos: Courtesy of Markwins

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Sheryl Blasnik


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