H&M launches a line of sustainable wedding dresses

April 2, 2016
By Sheryl Blasnik

With sustainability in mind, one year ago H&M launched a new collection aptly called the Conscious Exclusive Collection. This collection is made from materials that are either organic or recyclable. With celebrities such as Jessica Chastain at the Oscars and Olivia Wilde at the Elle Styles Award wearing the designs H&M has now created a new line for Spring 2016.

H&M Wedding Dresses

This collection is designed to have the modern edge while drawing its references from the historic past. Fusing the archives with the present the collection has created designs that can be worn as pieces of art.  The Conscious Exclusive Collection launch will correspond with the Musee des Arts Decoratifs’ new exhibition called Fashion Forward-300 years of Fashion.  The H&M design team has used the museum’s newest collection as inspiration for their own collection by picking up on key aspects of fashion from the last three centuries.  The Conscious Exclusive Collection is truly a one of a kind collection that is fashion forward and artistic.

Working with innovative sustainable materials and ornate embellishment, the collection is a layering of references, shapes and textures topped off by intensely decorative accessories and deco-inspired bijoux,” says Ann-Sofie Johansson, Creative Advisor at H&M.

The new H&M collection will feature relaxed dresses, sculpted skirts, and fluid and easy silhouettes. One-of-a-kind prints will transform the clothes into beautiful works of art.  Some accessories will be included in the collection such as long dangling earrings, shoes, a scarf and a tote. The collection has a very natural and organic feel due to the materials that are used.  These materials include fabrics such as organic silk, hemp, recycled linen, and many other natural fabrics.  Even the embellishments, such as beads and rhinestones, are made from recycled materials.

H&M Wedding Dresses

Julia Restoin Roitfeld, the face of the campaign was quoted as saying “One of my favourite pieces from the collection is the mini asymmetric dress that was inspired by a painting by Gustave Moreau. I love the mix of a conscious, sustainable fabric and an old painting. It’s great to be able to have sustainable clothes that still look red carpet-ready.

The most dramatic part of this new Conscious Exclusive Collection will be the introduction of wedding dresses. The bridal wear has a lightness and embellishment that is seen through the dreamy and draped lines.  The three dresses are all very different from one another so they are able to appeal to a wide variety of brides. Even with it’s fast fashion reputation this collection will have women saying yes to the dress.

The new Conscious Exclusive Collection will be available in approximately 180 H&M stores worldwide and online starting April 7. Prices will range from $22 to $170 for the ready to wear pieces and $249 to $649 for the Conscious Exclusive long gowns.

Photos courtesy of H&M

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Sheryl Blasnik


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