Guess launches virtual style studio – mix, match and share

February 6, 2011
By Sheryl Blasnik

Guess, the retail chain known for it’s trendy line of junior apparel and accessories, has launched a new virtual dressing room as part of it’s e-commerce shopping site. What does this mean for the budding young and adventurous fashionista? Now you can be your own fashion stylist and create looks that can be shared with your friends and family.

To get started simply use the category pull down menu on top of the screen to select an item.  Categories include tops, bottoms, handbags, shoes, belts, necklaces and more.  Just drag an item you like from the catalog finder to the stage on the left side of the screen.  Now crop, rotate or move the item into place.  Much like Polyvore the background will disappear allowing the user to overlap items and create a “style board”.

As the items are dragged to the stage they are also added to your shopping bag where sizes and colors can be selected and items can be purchased.  For a limited time Guess is offering FREE shipping on all purchases.

Another great feature of the Style Studio is the ability to save your look and post it immediately to Facebook or E-Mail to a friend.  With social media shaping the way we shop Guess is now ready to have you show off your inner fashionista.

Are you ready to take your online shopping experience to a new level?  Click here to watch the introductory video.

Sheryl Blasnik

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