DSW launches luxury brand Luxe810

March 11, 2013
By Sheryl Blasnik

DSW Luxe810 Pop-Up Shop

Shoe Lovers Slip Into Luxury Goods by Gucci, Prada, Bottega Veneta, YSL, Sergio Rossi, Marc by Marc Jacobs, Pucci & Giuseppe Zanotti.

DSW (Designer Shoe Warehouse), a leading branded footwear and accessories retailer, announces the launch of Luxe810, the new luxury experience at dsw.com/luxe810. Offering top luxury brands at up to 50% off, the Luxe810 assortment includes shoes, handbags, jewelry, and other accessories for men and women. Among the brands featured at Luxe810 are Gucci, Prada, Bottega Veneta, YSL, Sergio Rossi, Marc by Marc Jacobs, Pucci, Giuseppe Zanotti and more.

To support the Luxe810 launch, DSW is opening five Luxe810 Pop-Up Shops in key metropolitan locations, offering luxury accessories and ready-to-wear fashion for a limited-time only. In addition, 17 DSW stores will carry a special, limited selection of Luxe810 products.

We’re excited about the launch of Luxe810,” said Mike MacDonald, President and Chief Executive Officer, DSW Inc. “Luxe810 provides our shoppers with world-class brands at a great value every day. This new shopping venue also gives us the opportunity to further differentiate our brand while expanding our appeal to a broader audience.”

DSW offers a free, award-winning loyalty program, DSW Rewards, where customers earn certificates toward future DSW purchases and receive special member-only offers. Customers can also participate in a lively Shoe Lover community on Facebook to receive exclusive offers and giveaways, including chances to win free shoes on Facebook each Tuesday during “Free Shoesday.”  DSW Rewards Members get Free Standard Shipping on Orders of $35 or more – log in to use offer code SHIPR during checkout through March 26, 2013.

Now through March 12 Luxe810 is offering $40 off a purchase of $199, $100 off a purchase of $399 or $200 off your purchase of $599+ with code LUXE810 at online checkout.

Sheryl Blasnik

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One Response to DSW launches luxury brand Luxe810

  1. DSWShoeLovers on March 14, 2013 at 12:58 PM

    FashionistaNYC Thanks for spreading the word! 🙂 #dsw #luxe810

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