Victoria Beckham will design a spring capsule collection for Target

October 27, 2016
By Sheryl Blasnik
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Victoria Beckham X Target

Target has gone across the pond and tapped British designer Victoria Beckham for their next big collaboration! There has always been an intriguing mystique about Victoria Beckham. Ever since her days as Posh in the “Spice Girls” people have been watching her every move. It only got better as the world saw her come into her own with a glamorous marriage to soccer star David Beckham and the birth of her three gorgeous children. Soon you can “Bend it like Beckham” by logging onto target.com or visiting your local Target store.

This much anticipated designer collaboration will be available starting April 9, 2017. A collection this haute will surely sell out quickly with people frantically clicking “add to cart” at Target.com and running that day to multiple Target retail stores in their area to snag the goods. To make the line even more accessible globally some pieces will be sold at victoriabeckham.com.

The collection is something Victoria has talked about with Target for years, with the results being a mix of her aesthetic in over 200 pieces, priced from $6.00 to $70.00 with most items under $40.00, in apparel and accessories for women and young girls. The fact that Victoria has a five-year-old daughter herself, Harper, influenced Beckham to make first foray into childrenswear. It’s the ultimate mother/daughter pairing that will have people flocking to this stunning collection. Think of the Instagram moments!! Sizes will run from XS to 3X for women and NB to XL for toddlers and babies. Do not fret as there will be a great assortment of bags and shoes for the well heeled women.

Victoria represents so many facets of what we look for when choosing a design partner,” said Target chief merchandising officer Mark Tritton, who joined the retailer in May. “I think she saw in us an opportunity to learn about the [mass market] business and engage in that business in a modern and relevant way. Not only bringing her great design to women, but kids as well.”

Victoria describes the line as “quite girly, fun, happy” when asked how she went about designing this one. It’s an affordable take on her Victoria, Victoria Beckham line that is going to be just as amazing with subtle pastels, spring prints, and bright bold colors radiating through the collection. Mark your calendars now as Victoria Beckham at an affordable price point will be a quick sell. We will bring you the complete look book when it is is released.

Photo: Courtesy of Target

Sheryl Blasnik

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